Thought Leadership

Since 1952, the day after Thanksgiving has been synonymous with the start of the holiday shopping season, earning the moniker “Black Friday” in the early 2000s and initiating a trend for stores to operate “in the black.” While many retailers roll out deep discounts to incentivize customers to score the season’s best deals on the heels of Thanksgiving, some brands have extended the event to Thanksgiving Day or even earlier, creating “Black Thursday” and “Black Friday Eve” specials that generate mass appeal.

My best friend since first grade is a Superior Court Judge. I jumped at the chance to be a character witness at his confirmation hearing, knowing that he would always do his homework and make wise, honest judgments.

A few weeks after he was sworn in, I was ranting to him about something that made me angry. I was in a terrible mood and needed to validate my anger, because even temporary misery loves company.

When I asked his Honor if he agreed with me, he replied by asking a question of his own:

“Who am I to judge?”

When I was 25 years old in 1989, I started my business with just a $289 typewriter and one credit card. Sure, there were personal computers I could have bought, but a typewriter felt more authentic for the creative copywriting and strategic brand storytelling I would build my business upon.

Soon there was more and more work to do and more people joined my firm to do it. Modern technology became the only way my small team of creatives could work smarter than our larger, established competitors.

It happens a lot.

We complete a video for a client. It’s living out there in its intended location – let’s say a company’s website. But then, a week or two later, comes the inevitable: “We’re thinking we’d like to use this video for social, too.”

Think millennial talent can hit it out of the park under old-school management? Think again. Our CEO Stephen Rosa shares his insight on how to play millennial ball on the field and in the workplace in this blog post on HuffPost.

 

While not every industry leader can disrupt on the scale of Jeff Bezos or Elon Musk,  anyone with courage, ingenuity and a tireless work ethic can innovate positive change. Learn about the four industry disruptor types in this post by our CEO Stephen Rosa on HuffPost.

Image credited to Helen Sloan/HBO via AP

Was Ed Sheeran’s cameo as a red-caped Lannister soldier HBO worthy? Read what our CEO Stephen Rosa thought about the Game of Thrones season 7 premiere on HuffPost.

 

Champion human resource leaders don’t just collect talent; they build teams.  Our CEO Stephen Rosa shares lessons inspired by the New England Patriots’ NFL draft strategy to guide HR leaders in this blog post on The Huffington Post.  

Image credited to Brad McPherson 

Can RadioShack bolster brand culture to revive its nearly dead batteries? Read how our CEO Stephen Rosa offers internal branding as a bankruptcy solution in this blog post on The Huffington Post

Customers are craving more authentic brands, but what’s the missing ingredient? Our CEO Stephen Rosa uses inspiration from El Mesón Sandwiches to share his secret recipe for authentic brand culture in HispanicAd.

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