A Bold Vision for the Future Driven by Deep Insights and Big Potential

When Rhode Island College wanted to refresh their brand, we turned to the people who know them best to help us shape a bold identity to attract new students and strengthen alumni loyalty.

Rhode Island College needed a brand that would represent the drive of their students, the grit of their faculty, and the achievements of their alumni. We had to understand how a community of distinct experiences share one bold identity.

No one knows Rhode Island College like the people who make up the tight-knit and diverse community there. Using feedback from focus groups, campus interviews, and multichannel surveys, we gained insights into how current students, alumni, and staff relate to their school and imagine its potential. 

With this foundation research in place, we set out to create a visual experience that reflects where Rhode Island College is going next and what they know that future students and their families will value too.

See how the research helped us create a fresh look for Rhode Island College.

A yellow image of a woman - Text on tablet - Make Your Mark - 35.9% Top Choice
Text on tablet - Be Bold. Be Fierce. Be You. 27.1% Top Choice
(add)ventures research staff wearing “Be the Brand” shirts get ready to interview students and staff on campus