A dental insurance provider for millions of Americans, DentaQuest lacked brand recognition in some of the major cities in which it operates. The company sought a way to increase overall brand awareness in the business and talent communities, while introducing a new brand purpose and mission.
To complement and communicate DentaQuest’s new purpose, mission and visual design language, we crafted clear and inviting messaging that showcased the new brand. The messaging invited people to “Join the Quest” to improve the oral health of all Americans through access, affordability and awareness — a call-to-action that resonated with prospective talent and business partners. The campaign featured radio sponsorships, including National Public Radio, digital and social display advertisements, billboards and videos.