As one of the oldest mutual savings banks in the United States and as an industry leader within Rhode Island, Bank Newport wanted to highlight their 200th anniversary by participating in state-wide holiday parades to thank the community for their continued support.
We concepted, designed and converted a 20-foot trailer into a super-sized 13-foot birthday cake that sat atop a bed of sand drifts and sea grass. The float featured different brand assets of Bank Newport, while also incorporating decorative elements for St. Patrick’s Day parades in Newport and Providence. The float was most recently redecorated with a stars and stripes twist to participate in the longest running Fourth of July parade in the U.S in Bristol, RI. As a result, it won an award as “Most Patriotic” by the panel of judges.