In response to growing marketplace demand and evolving consumer safety needs, Honeywell developed the Uvex TurboShield, a patented, industry-changing protective face shield. Their goals for the launch were to raise awareness of the product and educate the product benefits and key differentiators over the competition in a captivating manner that would speak to distributors.
(add)ventures created a multi-component campaign targeted towards a global audience of distributors and safety managers, the centerpiece of which was a 90-second video shot in the historic Steel Yard in Providence. To create the video, we utilized slow-motion techniques to emphasize the intensity of the environment and the need for a revolutionary face shield, while highlighting the patented features and proof points.
The video served as the center for all campaign communications.