CVS Delivers During COVID-19 Crisis

How we helped CVS Health® get the word out fast about free home delivery of prescription medications during the COVID-19 outbreak.

With Americans being suddenly asked by government officials to stay home as much as possible during the COVID-19 outbreak, CVS Health wanted to make it as easy and safe as possible for people to still get their medications. CVS quickly waived charges for 1- or 2-day home delivery of medications, so patients wouldn’t have to visit their local CVS Pharmacy® in person for refills or new prescriptions. To get the word out as quickly as possible, CVS Health needed support in developing a multi-media campaign.

We worked fast to create a robust paid and owned media campaign to raise awareness about the free delivery of prescriptions and other essential front store items during this time of need. The campaign included a landing page, email, digital ads, display banners, social media, in-store radio and a :15 national broadcast spot to promote the importance of social distancing. 

CVS Health App Design
CVS Pharmacy website on a laptop.
CVS Health delivery ad.