Insurance Shopping Made Easy

You wouldn’t buy your next car or house without knowing all the details, so why should shopping for your insurance be different? Hint: It’s easy with Silverscript.

SilverScript sought an asset to drive brand awareness and increase sales during the 2017 Medicare open enrollment period, while simultaneously increasing the effectiveness of direct mail and digital marketing tactics.

(add)ventures developed a 30-second broadcast spot to air in major markets across the country during the 2017 open enrollment period. The spot, “Shop Around,” features a senior couple making informed purchasing decisions while shopping for lifelong investments – including bikes, mattress and home appliances – and applying the same decision-making process when considering their prescription drug plan. The video introduces the SilverScript brand to consumers via simple language, a friendly tone and second-person point of view, and provides a clear takeaway message through see-say visuals.