Welch Allyn wanted to position themselves as the expert and provider of choice to medical students, professors and private practice doctors in the LED lights and diagnostic set segment for the Latin American markets of Mexico, Colombia, Argentina, Chile and Costa Rica.
We developed a creative and strategic digital campaign to generate awareness and educate end users on Welch Allyn’s LED lights and diagnostic sets. To develop leads and analyze click-through, we devised a strategic media buy incorporating search, display, social and retargeting. The goal was to drive users to a fully interactive, mobile-ﬁrst landing page, utilizing 360-degree navigation highlighting product features, as well as a “where to buy” form to generate and track leads. This approach resulted in more than 25.2 million impressions for the client.