Honeywell UVEX® wanted to maximize production in their Smithfield, Rhode Island manufacturing plant by highlighting their “Made in America” roots, while being careful not to overstate that every component is made in the United States.
We developed “Made Right Here,” a campaign to increase awareness about the quality products made at their Rhode Island plant. By focusing on the people who work for UVEX, we were able to subtly tell the Made in America story, while weaving in the quality, research and innovation that goes into every UVEX product. We featured two plant workers, James and Zelia, and through their stories, told the UVEX story.
We created an integrated digital campaign targeted towards distributors and safety managers. Strategic assets included a campaign landing page, digital ads and social videos.