Positioning Staples with Modern, Relatable Stories

Staples wanted to speak differently to their customers, who are “curious achievers” by nature. We set out to tell a modern, relatable story about Rita Hannoush and her family’s thriving jewelry business. Following in the style of the Curious Achiever video, we delivered an inspirational piece demonstrating to customers that Staples can be their go-to community partner to successfully operate and grow their businesses.