We concepted and executed a multiphase strategy using a suite of animated digital ads and point-of-purchase materials to communicate the benefits of the 4K Smart TV, engage with target consumers and establish a connection between the purchase of an AOC television and the 2018 World Cup. With placement on Google Display, Google Search, Facebook and Instagram, the animations played on the excitement of the event to encourage an even more thrilling viewing experience with a larger screen size, 4K resolution and direct access to applications like Netflix. To drive home a successful purchase, we increased product visibility with engaging in-store displays that highlight key features and capabilities. The result? A win for fans across the globe and AOC alike.
A leader in high-definition display technologies, AOC sought a way to leverage the 2018 FIFA World Cup to increase visibility around its 4K Smart TVs and encourage Latin American fans to elevate their viewing experience with a sharper, clearer display.