Staples Rebrand and New Products Reveal

The line between work and life is evolving, and so is Staples branding. We helped to tell stories around their thoughtfully designed new products, large-scale launch events and re-defined customer profile, creating 21 videos in less than six months.

Our partnership with Staples began with a request for a simple logo animation, but grew exponentially as their rebrand was launched. Staples wanted to unveil the new growth initiative at their “Work it, Live it” event in Orlando. The event revealed their new branding and introduced five new product lines to a crowd of 5,000 sales people. 

(add)ventures filmed and produced a video that captured highlights from the event and showcased their epic new brand and product reveal. We continued to document Staples new master brand and product brands through videos that included chronicling the R&D, quality and design process of its five bold new product brands, and profiles of four charismatic representatives of the new Staples customer.

We showcased the brand growth of Staples Inc., highlighted the company culture and captured the innovative thinking behind a major U.S. retailer. 

Action photo of male presenting to colleagues. Presentation boards with new product ideas behind him.