To better communicate its prepared food options and to position itself as a player in the entertainment sphere, Stop & Shop sought a way to generate visibility and increase awareness about its catering services through a refreshed Entertaining Guide. In addition to high-quality creative assets, the industry-leading grocery retailer looked to us for strategic in-store placement options to pique shoppers’ interests and drive sales.
We concepted and designed a new Entertaining Guide featuring assets from a weeklong photoshoot that we coordinated and hosted. Displaying a clean, modern layout and high-quality photography, the new guide communicates Stop & Shop’s catering capabilities to promote the store as a one-stop destination for needs of all occasions. Strategic placement in custom designed point-of-purchase deli displays introduce and educate customers about entertaining options, while reminding them of Stop & Shop’s brand promise; to make everyday life easier so they can enjoy what matters most.