about

A black and white photo of Steve Rosa
brand pillars

what we (add) says everything about us

humanity to healthcare

Our healthcare expertise runs deep—and we go all in to create the best experience, because healthcare is better with a human touch.

backbone to B2B

B2B communications don’t have to play it safe. We add clarity, character and courage—because serious work deserves to be bold, not boring.

solutions at a global scale

Our world-class teams stay engaged from pitch to launch and scale brands globally through AI-enhanced solutions that never sacrifice substance or humanity.

joy to the journey

We’ve got this saying—share the (add)venture, enjoy the journey—because we believe how we get there makes where we land even more meaningful.

clarity across channels

We connect the dots across retail channels—turning in-store experiences and online moments into seamless brand connections that drive real results.

capabilities

Where strategy sparks creativity

We believe the best brands are built from the inside out. That’s why we deliver more than ideas—we add strategy to creative and multiply it for growth. Our capabilities flex across brand strategy, design, content and video, with our HumanKind of AI supporting the process when it adds value. The result? Unequaled brand success.

marketing

Strategy fuels our approach. From campaign thinking to cross-cultural insights and media planning, we deliver bold go-to-market strategies. Every plan is tailored to audience behaviors, business goals and cultural relevance—because great creative starts with smart insights.

BRAND ARCHITECTURE
BRAND POSITIONING
CAMPAIGN STRATEGY
CROSS-CULTURAL MARKETING
CUSTOMER EXPERIENCE
HUMAN FACTORS
MEDIA STRATEGY
RESEARCH & INSIGHTS
SOCIAL STRATEGY
WORKSHOP FACILITATION

DESIGN

We design brands to be dynamic—from visual identity systems to physical experiences and digital ecosystems. Here, every deliverable is crafted to connect, inspire and push boundaries because we believe form and function should always go hand-in-hand.

BRAND IDENTITY
CAMPAIGN DEVELOPMENT
DESIGN SYSTEM
EVENT & EXPERIENTIAL DESIGN
GUIDELINES & PLAYBOOKS
RETAIL ENVIRONMENTS
WEBSITE DEVELOPMENT
USER EXPERIENCE
USER ACCESSIBILITY

CONTENT CREATION

Every brand needs a voice. We create smart, story-driven content that inspires action—whether it’s a campaign message, product launch or podcast episode. From foundational frameworks to savvy storytelling, our content is built to engage, resonate and move audiences to act.

CONTENT STRATEGY
COPYWRITING
GUIDELINES & PLAYBOOKS
INFORMATION ARCHITECTURE
MESSAGING FRAMEWORKS
NAMING
PODCAST/AUDIO
SCRIPTWRITING
SOCIAL

VIDEO & VIRTUAL PRODUCTION

We bring stories to life through smart, scalable production—combining traditional video, motion design and animation with next-generation virtual capabilities. From concept to post, our team crafts cinematic-quality content that captures attention and moves audiences. With LED volume stages, 3D environments and camera tracking, we create immersive branded experiences in real time—delivering creative control, speed and flexibility (plus 24/7 golden hours!) without sacrificing craft.

SOLVESESSION®

Our custom SOLVEsessions are collaborative, high-energy workshops designed to uncover insights, align stakeholders and drive brand clarity. From brand purpose to experience strategy and activation planning, SOLVEsessions help our clients solve complex challenges with speed, creativity and shared ownership. They’re truly the spark that moves thinking into action—and ideas into momentum.

history

from typewriters to trailblazing

It all started with a $289 typewriter, a big idea and an even bigger purpose: to solve problems and make people happy. Today, we’re a global team delivering work that’s as strategic as it is human-centric. Our roots keep us grounded—but ambition keeps us growing.

1989
the year Steve Rosa launched (add)ventures
~100
strategists, creatives and technologists
7
global offices across the U.S. and Latin America
adventures fueled by clarity, energy and humanity