(add)love impact in 2024

Being a strategy and creative agency means more than crafting campaigns and delivering innovative branding solutions—it’s about making an impact in our communities. Through our (add)love philanthropic program, we channel the same creativity and passion we bring to our work into building stronger communities. In 2024, (add)love expanded its reach contributing 2,000 volunteer hours, and donating over $250,000 in time, talent and donations. From harvesting food for local pantries to mentoring students, we impacted the communities where we live, work and play..

Supporting local non-profits

Every year, we look for ways to give back to the communities that support us. In June, we celebrated Pride Month by organizing a collection drive for Youth Pride Inc., providing thousands of essential items for their Basic Needs Pantry, which serves more than 700 LGBTQ+ youth annually. In the fall, our partnership with Hope’s Harvest resulted in 15 (add)venturists gleaning 1,257 pounds of corn that were donated to local food pantries, reducing waste and feeding families in need. 

Even small items make a big impact. During “Socktober,” we teamed up with a local university to collect more than 300 pairs of socks for Amos House, answering a critical need for shelters as temperatures began to drop. At Thanksgiving, we turned our focus to food insecurity, collecting over 220 pounds of non-perishable items for the Rhode Island Community Food Bank. We also showed our creative side through the (add)swag selloff, a sustainability initiative where we raised over $600 for the Creative Reuse Center of Rhode Island, which repurposes surplus materials into resources for educators, artists, and community members. And for the twelfth straight holiday season, we teamed up with the Sojourner House to help 13 families for a total of 40 people. 

Next-gen of strategists and creatives

Creativity is the cornerstone of our work at (add)ventures, and it extends far beyond client deliverables. Our (add)prentice summer internship program was another platform for nurturing talent. We’re fortunate to partner with many universities including ones in New England and Miami, and our apprentices were an outstanding group of young people. They collaborated with experienced (add)venturists, gaining real-world experience that inspired several to continue working with us. This fall, we partnered with the East Providence High School’s Transitions Program, pairing a local student with the (add)ventures’ design team. The program is designed to help high school students identify their interests and strengths so that they can work on the skills needed to be successful in employment. (add)venturists also volunteered time and talent to help The Autism Project RI with creative ways to share new training content. 

Mental health and safer sports awareness

As storytellers and brand builders, we know the power of raising awareness. This year, our 20+ year collaboration with Leadership Rhode Island included producing a public service announcement for the Greatest 8, a program promoting essential mental health skills for children. 

We also supported the Concussion Legacy Foundation, a nonprofit focused on preventing Chronic Traumatic Encephalopathy (CTE) which advocates for safer sports practices, and our Founder and CEO, Steve Rosa, joined its Boston Advisory Board. 

Here’s  more information about (add)ventures’ (add)love program.