Building a bigger wall: Virtual Production expands
With the install of our new, larger virtual production wall, we’re rewriting the rules of creative production, leveraging technology and AI to tell stories in ways that were once unimaginable.
Imagine a world where creative possibilities stretch as far as the eye can see—where bustling cityscapes, serene forests and even fantastical dreamscapes can be conjured up in moments. That’s the promise of our new LED Volume, the largest of its kind in New England. Measuring an awe-inspiring 56 feet long and 14 feet high, it’s a canvas where imagination meets innovation, a space where the boundaries of physical and digital worlds blur.
Creative freedom
At its core, the LED wall is powered by some of the most advanced technology available today. Brompton Technology ensures every pixel is calibrated to perfection, delivering vibrant, true-to-life visuals. Camera tracking, powered by Mo-Sys StarTracker and NVIDIA RTX 6000 GPUs, allows for seamless integration between live-action footage and digital environments.
But this wall isn’t just about the tech—it’s about the freedom it offers. Directors can visualize entire scenes in real time, adjusting lighting, composition and camera angles on the spot. No more waiting for post-production to see how a scene will come together. Here, creativity flows unimpeded, with every decision made in the moment, fueled by the energy of collaboration.
A sustainable vision
The benefits go far beyond the creative. Virtual production fundamentally changes the way we approach sustainability in our industry. By eliminating the need for extensive travel and physical set construction, we significantly reduce the environmental footprint for productions. Yet this commitment to sustainability doesn’t come at the expense of quality. In fact, the virtual production wall enhances every frame, delivering visuals that are both breathtaking and eco-conscious.
Shoots that once took weeks can now be completed in days. Costs are streamlined without sacrificing impact. The wall creates an environment where creativity can thrive, free from the constraints of traditional production workflows.
A gateway to possibilities
Our new virtual production wall is more than a tool—it’s a testament to the power of imagination and innovation. The virtual production wall is a portal to possibility, a space where bold ideas come to life and where ambition meets execution. This isn’t just about embracing new technology—it’s about transforming “what if” into “what’s next.”