Rosa emphasized the importance of the NICE culture at his agency, where they hire Nurturers with Intelligence, Character, and Energy.

“We look at brands the way we look at people, they need to be healthy. They deserve to be happy. The experiences need to be healthy and happy and what we do is blend strategy and creative and support it with really NICE people who can guide you through change. Our NICE people really help you build, solve, evolve and grow,” said Rosa on the podcast.

The Business Builders Podcast has an audience of 28,000 engaged business professionals who tune in for the insights and ideas to bring their brands to the next level.

Listen now to NICE Brands Always Win with Steve Rosa.

You can also hear more from Rosa on his own podcast called Brand Slam.