Breaking barriers to transform product marketing into lifestyle experiences

From the beginning, we understood the importance of connecting with our audience where they spend most of their time: social media. So we developed an immersive strategy that not only promoted Oster products, but also told compelling stories, inviting social media followers to be part of their narrative.

Collaborating with key influencers was essential in taking the Oster brand to a new level. We carefully selected people whose authenticity would resonate with their brand identity in the lifestyle, foodie, health and fitness space. These influencers became passionate ambassadors, sharing their genuine experiences with Oster products and creating an emotional connection with their followers.

We understood that each point of contact with the consumer is an opportunity to build lasting relationships. Our in-store activations were not just transactions, but unforgettable experiences. From in-store events with chefs and interactive surprises to product raffles and trip giveaways, we created moments that went beyond the purchase, turning each customer into a loyal advocate for our brand.

Comfort is key. We developed an intuitive web platform that allows consumers to find Oster products closest to them with just one click. Enabling accessibility translated into greater customer satisfaction and a stronger connection with Oster.

User behavior showed us what they wanted, where and how. Our strategy was driven by taking the data gathered in every step of their journey, proving that true success lies in human connection and leads to achieving a great expansion of the brand.