Fusing science and art to make a health brand ‘pop’
- HICCUPOPS
Ahead of releasing their signature product in retail pharmacies, Hiccupops™ needed to update the design and storytelling strategy of their website and social media. Using the existing brand mark and packaging as a launching pad, we developed an eye-catching visual identity and consistent, engaging brand voice that captured the efficacy and excitement of this unique product.
- campaign development
- customer experience strategy
- design language system
- experiential design
- video + animation
Capturing the magic while explaining the science
Capturing the magic while explaining the science
- Less about the brand
Establishing a brand voice and using it to tell a consistent story
- Less about establishing a voice
Boosting the brand with an elevated visual identity
- Less about the design approach
This synthesis of creative strategy, visual design, copywriting and UX/UI expertise helped us showcase Hiccupops as a modern and credible brand