Fusing science and art to make a health brand ‘pop’

HICCUPOPS

Ahead of releasing their signature product in retail pharmacies, Hiccupops™ needed to update the design and storytelling strategy of their website and social media. Using the existing brand mark and packaging as a launching pad, we developed an eye-catching visual identity and consistent, engaging brand voice that captured the efficacy and excitement of this unique product.

campaign development
customer experience strategy
design language system
experiential design
video + animation

Capturing the magic while explaining the science

Less about the brand

Hiccupops are scientifically formulated lollipops that stop occasional hiccups in seconds. Parent company, Meter Health, conducted years of research, trials and patent certifications before putting their product on the market. But there’s also an undeniably cheerful aspect to the product and its purpose. For generations, hiccup “cures” were pseudoscientific folk remedies that didn’t work, so, it seems like magic that these ingenious lollipops actually do. Our task then was to showcase the astounding, near immediate effects of Hiccupops, without losing sight of the scientific processes that made them possible.

Establishing a brand voice and using it to tell a consistent story

Less about establishing a voice

Working with our client partners, we asked questions and offered examples to help shape an appropriate brand voice—landing on language that’s witty without being too irreverent, and informative without getting too technical. From there we crafted a brand story that set the tone for all website content and social media posts. We also flexed our digital UX expertise by mapping and wireframing an intuitive site and layering in new e-comm and store locator tools.

A digitally created version of an extended Instagram feed for Hiccupops.

Boosting the brand with an elevated visual identity

Less about the design approach

Hiccupops’ existing exclamation point logo served as a seed from which we were able to harvest a full, elevated visual identity. The brand mark represents the joyful moment when you realize a Hiccupop has worked, and your hiccups are gone. With bright, inviting colors, engaging patterns and expressive photography, we brought that moment of joy to life throughout the creative.