Fusing science and art to make a health brand ‘pop’
- HICCUPOPS
Ahead of releasing their signature product in retail pharmacies, Hiccupops™ needed to update the design and storytelling strategy of their website and social media. Using the existing brand mark and packaging as a launching pad, we developed an eye-catching visual identity and consistent, engaging brand voice that captured the efficacy and excitement of this unique product.
- campaign development
- customer experience strategy
- design language system
- experiential design
- video + animation
Capturing the magic while explaining the science
![A digital drawing of four hiccupops.](/sites/default/files/2023-01/addventures-work-helping-make-unique-health-brand-pop-2.png)
Capturing the magic while explaining the science
- Less about the brand
![A screen grab of the website development provided for Hiccupops.](/sites/default/files/2023-01/addventures-work-helping-make-unique-health-brand-pop-3.png)
Establishing a brand voice and using it to tell a consistent story
- Less about establishing a voice
![A screencapture of a webpage we developed for Hiccupops.](/sites/default/files/2023-01/addventures-work-helping-make-unique-health-brand-pop-4.png)
![A digitally created version of an extended Instagram feed for Hiccupops.](/sites/default/files/2023-05/Group%2010161.png)
![A collage of product photos (add)ventures created for Hiccupops.](/sites/default/files/2023-01/addventures-work-helping-make-unique-health-brand-pop-7.png)
Boosting the brand with an elevated visual identity
- Less about the design approach
![Digital art of a Hiccupop.](/sites/default/files/2023-01/addventures-work-helping-make-unique-health-brand-pop-8.png)
![Hiccupops art created by (add)ventures.](/sites/default/files/2023-01/addventures-work-helping-make-unique-health-brand-pop-9.png)
![A close-up picture of yellow Hiccupops.](/sites/default/files/2023-01/addventures-work-helping-make-unique-health-brand-pop-10_0.png)
This synthesis of creative strategy, visual design, copywriting and UX/UI expertise helped us showcase Hiccupops as a modern and credible brand.
![The Hiccupops website viewed on a laptop screen.](/sites/default/files/2023-01/addventures-work-helping-make-unique-health-brand-pop-11.png)
![A collage of facial reactions to Hiccupops.](/sites/default/files/2023-01/addventures-work-helping-make-unique-health-brand-pop-12.png)
Thank you so much—we love working with you guys!
Hiccupops
Chief Executive Officer