EP 37: The Super Bowl Sommelier, Will Blackmon

From the gridiron to the vineyard, Will Blackmon is redefining what it means to build a second act rooted in authenticity and excellence. Dubbed the “NFL Wine Guy,” he’s on a mission to make wine more approachable, inclusive, and unforgettable. That philosophy drives every facet of his brand, from curated experiences through his concierge service, The Wine MVP, to the debut of his Blackmon Cellars Napa Valley Red Blend.

On this episode of Brand Slam, hosts Joe Kayata and Mary Sadlier explore Will’s journey from professional athlete to wine entrepreneur. He shares how a curiosity sparked during his NFL days evolved into a credentialed passion grounded in education, expertise and a desire to bridge the gap between luxury wine and everyday consumers. He also opens up about the challenges of life after football and the importance of intentional reinvention.

Will isn’t just putting his name on a bottle. With training from the Court of Master Sommeliers and multiple certifications, he’s earned real credibility in the wine world. For him, mastering the craft was essential to building trust and creating something with staying power. The Wine MVP started as a way to help athletes and professionals explore wine without pressure or pretense. With Blackmon Cellars, he’s now producing his own wine, a natural progression for someone who values connection, hospitality and excellence in every pour.

 For Will, success off the field means finding purpose, staying curious and putting in the work—just like he did on every game day.

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