Episode 16: Virtual production: The future of brand storytelling

In Episode 16, hosts Steve Rosa and Joe Kayata bring you an enlightening conversation on the future of virtual production. This episode’s guest is none other than Academy Award-nominated visual effects supervisor, Jacques Stroweis, who was recruited from Hollywood to lead (add)ventures innovation of in-camera visual effects.

In this episode, Jacques breaks down virtual production, explaining how it combines live-action filming, LED volumes and 3D elements in real time to create breathtaking visual content. Steve shares the strategic decisions he made during the pandemic when traditional film production was halted, leading to the establishment of New England’s first Virtual Production Studio. This visionary move allowed (add)ventures to continue producing vital video content safely and efficiently while pushing the boundaries of what’s possible in brand storytelling.

As the episode unfolds, listeners get an insider's look at the profound impact of virtual production on efficiency, cost savings and environmental sustainability.

With Jacques’ decades of experience in the movie industry and his work on iconic films like "True Lies" with James Cameron, this episode is packed with valuable insights and some behind-the-scenes secrets on some of Hollywood’s biggest stunts.

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