Episode 19: Gold medal branding with Kathryn Tappen

In this episode of the Brand Slam podcast, hosts Steve Rosa and Joe Kayata discuss  the branding triumphs of the 2024 Summer Olympics. They are joined by Kathryn Tappen, the celebrated daytime studio host for USA Network’s Olympic coverage. Kathryn shares her behind-the-scenes experiences at NBC Sports, discussing the challenges and rewards of broadcasting such a major event.

This episode uncovers the secrets behind NBC's successful coverage, including the impactful addition of hip-hop legend Snoop Dogg to the coverage. They also explore the powerful emotional narratives that captivated audiences and highlight the standout brands that harnessed the Olympic spirit to create memorable marketing moments.

We also look towards the upcoming Paralympics and the importance of authentic, inclusive brand representation. This episode is a must-listen for anyone interested in sports, broadcasting and the strategic branding that makes the Olympics a global phenomenon.

Interested in a particular topic or want to be a guest? Contact us at [email protected].