Ideas you’d only imagined
Imagine having the creative freedom to film anything—anywhere in the world—even worlds and spaces that don’t yet exist. (add)galaxies is home to our virtual production (VP) studio—the first one in New England—a space that marries traditional filming techniques with virtual environments and computer graphics to create immersive video experiences. And as part of a global network of VP studios, the creative opportunities are out of this world.
The future of brand storytelling
The expansive opportunities of virtual production, and the technology that fuels it, bring brand storytelling to life in ways that simply aren’t possible in a traditional production. Talent and products can be immersed in photorealistic environments thanks to precision camera tracking and our (add)ventures team and crew.
You’re in control
With its creative and agile workflow, VP uses both time and money more efficiently. And client partners now have total control over things like environment, lighting, crowds—even weather!—and whatever else might be needed to get that perfect shot. And by reducing the number of variables associated with traveling, obtaining permits and location scouting, we can spend more time bringing your vision to life.
You’re in control
With its creative and agile workflow, VP uses both time and money more efficiently. And client partners now have total control over things like environment, lighting, crowds—even weather!—and whatever else might be needed to get that perfect shot. And by reducing the number of variables associated with traveling, obtaining permits and location scouting, we can spend more time bringing your vision to life.
Virtually ANYWHERE
Virtual environments come to life using motion sensors and camera tracking technology that mirror real-world camera movements in the virtual world. We can create authentic interior and exterior environments—without ever leaving the studio.
While we can’t make time stand still, we can visit Manhattan in the morning and Tokyo by the afternoon—all without the travel costs—and no jet lag! And productions with less travel and fewer locations mean a lower carbon footprint overall.
Retail environments
Creating a retail environment makes it easy to shoot TV commercials or showcase products in your virtual store—life-size in our studio. No need to shoot overnight when the “real” store is finally quiet, or worry about daytime foot traffic. Even if you’re renovating or updating your stores, they can be created virtually before the construction crews are done!
Retail environments
Creating a retail environment makes it easy to shoot TV commercials or showcase products in your virtual store—life-size in our studio. No need to shoot overnight when the “real” store is finally quiet, or worry about daytime foot traffic. Even if you’re renovating or updating your stores, they can be created virtually before the construction crews are done!
