Creating an online experience that rivals an on-campus visit
- JOHNSON & WALES UNIVERSITY
In 2020, COVID-19 forced almost every industry to reinvent its basic operations. Higher education was no exception. Like all colleges, Johnson and Wales University needed a way to let prospective students get a taste of the institution when campus visits were impossible. We swiftly established a robust online stand-in for campus tours, faculty events, and connections with current students. JWU’s "Explore from Home" experience helped students and parents make critical decisions throughout the admissions journey.
- consumer research
- UX/UI strategy
- content strategy
- website development
We began by digging deep into our research
![TBD](/sites/default/files/2023-05/addventures-timberland-thumbnail%402x.png)
We began by digging deep into our research
- Less about the research
![TBD](/sites/default/files/2023-05/addventures-timberland-thumbnail%402x_0.png)
![TBD](/sites/default/files/2023-05/addventures-timberland-thumbnail%402x_1.png)
![TBD](/sites/default/files/2023-05/addventures-timberland-thumbnail%402x_2.png)
We created a cohesive content and UX strategy
- Less about the strategy
![TBD](/sites/default/files/2023-05/Group%2010152.png)
In the end, we delivered a complete experience that came as close to in-person as possible
- Less about the final product
![TBD](/sites/default/files/2023-05/Group%2010032.png)
![TBD](/sites/default/files/2023-05/addventures-timberland-thumbnail_1.png)
We built upon a strong foundation of detailed research with strategic and creative insights to capture the spirit of JWU for an online audience
![TBD](/sites/default/files/2023-05/addventures-timberland-thumbnail_2.png)
The new site is tremendous…. Thank you for bringing so much energy and creativity to this project.
JOHNSON & WALES UNIVERSITY
AKHIL GUPTA, VICE PRESIDENT OF ENROLLMENT MANAGEMENT