Developing a dynamic care hub that empowers unique user journeys
- Coram
As a leading home infusion and tube feeding therapy provider, Coram is dedicated to truly improving the lives of the people they serve. When they needed a brand new website that delivered a consistent, unified brand experience for four different audiences: patients and their caregivers, providers, manufacturers and payors, we were confident that we could create a dynamic care hub that made users feel empowered and self-sufficient.
- accessibility design
- user experience
- content strategy
- website development
- front-end coding
Reimagining the Coram website to be more accessible to their diverse audiences
![mobile website view](/sites/default/files/2023-04/Group%2010220.png)
Reimagining the Coram website to be more accessible to their diverse audiences
- Less about the user experience
![Website screen capture comparisons](/sites/default/files/2023-04/Group%208890.png)
The seamless branding and content empowered patients and caregivers to be self-sufficient
- Less about strategy
![website screen capture](/sites/default/files/2023-04/Group%2010221.png)
![Cartoon hands doing things](/sites/default/files/2023-04/Group%2010222.png)
![Training videos display screen capture](/sites/default/files/2023-04/Group%2010223.png)
Crafting inside and out branding with Coram
- Less about care kits
![Product images](/sites/default/files/2023-04/Group%2010224.png)
![product images](/sites/default/files/2023-04/addventures-timberland-thumbnail.png)
![product images](/sites/default/files/2023-04/addventures-timberland-thumbnail_0.png)
Behind the scenes
During the pandemic, we discovered the story of a Coram nurse and dietitian duo who wore mustaches on their face masks to make patients smile. Inspired by their efforts, we built a resource for doctors, nurses, and other medical staff that brought lightness to a dark time–to alleviate stress and offer peace of mind.
By building a strong creative narrative, we helped make decisions just a little easier
- Less about the creative narrative
![screen capture comparisons](/sites/default/files/2023-04/Group%2010225.png)
This brand new patient experience utilized specific design strategies, usability and creative narrative to build a cohesive journey for the user