Elevating a retail brand through a unified customer experience
- CVS PHARMACY®
When health and wellness company CVS® wanted to boost their retail brand by providing shoppers with a seamless shopping experience both in store and online, we met them with dynamic ways to better connect customers to their offerings and increase sales.
- brand strategy
- visual design
- copywriting
- experiential design
- video + animation
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![Website design elements for CVS retail.](/sites/default/files/2024-05/cvs-retail-01.png)
CVS looked to us to put our strategy, messaging and design expertise into practice in their new stores and online experiences
- Less about our best practices
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![A grid of newly designed in-store signage.](/sites/default/files/2024-05/cvs-retail-04.png)
Using our templated system as the foundation, we established cohesive guidance throughout the total customer experience
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![11 landing pages statistic with one example.](/sites/default/files/2024-05/cvs-retail-05.png)
Our body of work leveled up the customer experience, creating cohesion and meeting customers at every moment in store and online
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![In-store signage mockup.](/sites/default/files/2024-05/cvs-retail-06.png)
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![Mobile website page designs.](/sites/default/files/2024-05/cvs-retail-07.png)
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![Sun related skincare products.](/sites/default/files/2024-05/cvs-retail-08.png)
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![Woman playfully applying sunscreen to child's nose.](/sites/default/files/2024-05/cvs-retail-09.png)
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![In-store signage examples.](/sites/default/files/2024-05/cvs-retail-10.png)
The response from the team was enthusiastic and full of excitement for how this will transform the brand experience for our customers.
CVS
Partnership Marketing