Increasing online growth with a blend of insight and incentive


Having delivered accessible quality and durability for the past 75 years, Oster helps bring culinary confidence to their customers by customizing products such as blenders, skillets and grills for some of the largest markets in Latin America. With innovation being a key component of Oster’s growth strategy, their digital campaigns for Latin America needed an innovative and customized approach to increase online growth.

  • research + insights
  • cross-cultural marketing
  • campaign development
  • content strategy
  • digital strategy

Leveraging the consumer journey to develop a media plan

Image of laptop with scheduling option.

Leveraging the consumer journey to develop a media plan

Using data and analytics to understand customers’ needs

Sales revenue increased 90%
Across all regions, there was an increase in customer retention rate.

Our focus on customization and innovation drove digital transformation and real sales results

Mock up of a laptop viewing the Oster website.

Great work by everyone on the team, showing tremendous results and setting the example for other countries to follow. Thanks.


Senior Director, Global Business Development Ecommerce