Shifting perceptions from a bed maker to health tech innovator
- HILLROM
Born as a hospital bed business more than 100 years ago, Hillrom has grown into a health tech innovator with a robust suite of solutions. The challenge? Customers still saw them as “just a bed” company.
We served up a solution by blending old-fashioned strategy with modern creative to show how Hillrom’s products connect care across the hospital and beyond.
- brand identity
- campaign development
- content strategy
- design language system
- research + insights
- video + animation
80% of clinical errors are due to care team miscommunications
![A digital drawing of two healthcare workers connected by a blinking light and a path.](/sites/default/files/2023-01/addventures-work-shifting-perceptions-hospital-bed-maker-health-tech-innovator-2.png)
80% of clinical errors are due to care team miscommunications
- Less about the strategy
![Redefining care, for good.](/sites/default/files/2023-01/addventures-work-shifting-perceptions-hospital-bed-maker-health-tech-innovator-3.png)
![(add)ventures branding guidelines and storyboarding.](/sites/default/files/2023-01/addventures-work-shifting-perceptions-hospital-bed-maker-health-tech-innovator-5.png)
![Care that connects branded photo.](/sites/default/files/2023-01/addventures-work-shifting-perceptions-hospital-bed-maker-health-tech-innovator-6.png)
Keep it real by making the brand more human
- Less about shooting the story
![A masked healtcare worker stands at her station.](/sites/default/files/2023-01/addventures-work-shifting-perceptions-hospital-bed-maker-health-tech-innovator-7.png)
![Gloved hands use a cellphone.](/sites/default/files/2023-01/addventures-work-shifting-perceptions-hospital-bed-maker-health-tech-innovator-8.png)
Dial up the value to change how customers see the brand
- Less about the campaign
![An (add)ventures branding exercise to determine the right style of Hillrom.](/sites/default/files/2023-01/addventures-work-shifting-perceptions-hospital-bed-maker-health-tech-innovator-9.png)
![Digital display of brand cohesion.](/sites/default/files/2023-01/addventures-work-shifting-perceptions-hospital-bed-maker-health-tech-innovator-10.png)
![The newly redesigned Hillrom website on digitally created desktop screens.](/sites/default/files/2023-01/addventures-work-shifting-perceptions-hospital-bed-maker-health-tech-innovator-11.png)
Thank you to the entire (add)ventures team for creating mini movies that bring our ecosystem to life! I love that we are making bold moves and doing it together.
Hillrom
Marketing Communications