Overtime: The Brady brand

On this bonus episode of Brand Slam: Overtime, co-host Steve Rosa and (add)ventures President Mary Sadlier discuss Tom Brady’s Patriots Hall of Fame Induction Ceremony which they attended at Gillette Stadium. They also break down the key traits that made Brady one of the greatest quarterbacks of all time and use those qualities to help serve as a blueprint for a winning brand.

Brand Slam co-host Joe Kayata, who as a sportscaster covered Brady for 15 of his 20 seasons in New England, joins the conversation to share his insights from his time spent working closely with the greatest of all time (GOAT).

For more on TB12 talk, don’t forget to check out episode 13 with Dynasty Director Matt Hamacheck, along with episode two with Devin McCourty and episode nine with James White. On all three podcasts, they discuss the Brady brand and the characteristics that made him the greatest football player ever to play the game.

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