Strengthening product sales by harnessing the power of people


Having entered the printing solutions business 50 years ago, Brother is now one of the largest e-commerce sellers with 10% of worldwide market share. They have revolutionized how people live, work and create in their home offices and businesses. However, in a crowded space of ink cartridge resellers, competitors and generic cartridges, Brother needed to find a way to capture attention and highlight their quality.

We positioned Brother’s original cartridges as the best alternative for printing needs by promoting the quality of genuine products and guaranteeing their superior printing results.

  • research + insights
  • campaign development
  • competitive analysis
  • copywriting
  • digital strategy

Using research and analytics to increase awareness

Geometric shapes overlaying a phone screen

Using research and analytics to increase awareness

"we focused on humanizing" text over a collage of headshots
A headshot behind a pink border with the word "reputation" overlaid.

Reconnecting with audiences by humanizing our creative approach

A group of three images branded for the brand "brother" identifying how they focus on the customer.
A mockup of a cellphone displaying our social media posts with oversize emoticons.

Expanding reach with our multifaceted campaign

We revolutionized market presence to capture attention and deliver long-term sales growth

Excelente promoción, los felicito por las ayudas que nos dan en redes sociales. Esto es de lo mejor que he recibido de todas las marcas que vendemos, saludos y espero que sigan así.


Client Distributor