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- On this bonus episode of Brand Slam: Overtim e, hosts Steve Rosa and Joe Kayata welcome back Kayla Baptista, player development coach for the Texas Rangers and recent World Series champion. Kayla reflects on the unforgettable moment of receiving her first World Series ring at just 22 years old, as well as the unforgettable celebration with her colleagues. The trio delves into how success within …
- In a world saturated with options, making a brand like Oster ® , a leading producer of kitchen appliances and tools, stand out and capture the consumer’s affection is a challenge. The marketing strategy we developed not only helped us highlight the brand, but also become an unforgettable presence in the minds and hearts of their …
- Uvex Safety Products is a sub brand of Honeywell, a Fortune 100 company that invents and manufactures technologies related to safety, security and energy. As a heritage brand, Uvex is well known and well respected in a defined B2B space as the number one selling brand of safety eyewear in the United States. But being number one still calls for an always-on approach with a smart strategy and …
- We’ve been building our partnership with CVS Health ® since 1999, along the way developing a deep knowledge of their brand positioning and business offerings. After their first major acquisition in 2007, they partnered with us to design and build their first integrated website—and then looked to us to do it again when they acquired Aetna ® in 2018. But this time, they needed to introduce their …