Search results:
Showing 165 of 283 results
- On this bonus episode of Brand Slam: Overtim e, hosts Steve Rosa and Joe Kayata welcome back Kayla Baptista, player development coach for the Texas Rangers and recent World Series champion. Kayla reflects on the unforgettable moment of receiving her first World Series ring at just 22 years old, as well as the unforgettable celebration with her colleagues. The trio delves into how success within …
- In a world saturated with options, making a brand like Oster ® , a leading producer of kitchen appliances and tools, stand out and capture the consumer’s affection is a challenge. The marketing strategy we developed not only helped us highlight the brand, but also become an unforgettable presence in the minds and hearts of their …
- Uvex Safety Products is a sub brand of Honeywell, a Fortune 100 company that invents and manufactures technologies related to safety, security and energy. As a heritage brand, Uvex is well known and well respected in a defined B2B space as the number one selling brand of safety eyewear in the United States. But being number one still calls for an always-on approach with a smart strategy and …
- We’ve been building our partnership with CVS Health ® since 1999, along the way developing a deep knowledge of their brand positioning and business offerings. After their first major acquisition in 2007, they partnered with us to design and build their first integrated website—and then looked to us to do it again when they acquired Aetna ® in 2018. But this time, they needed to introduce their …
- When COVID-19 forced almost every industry to reinvent its basic operations, higher education was no exception. Like all colleges, Johnson and Wales University needed a way to let prospective students get a taste of the institution when campus visits were impossible. We swiftly established a robust online stand-in for campus tours, faculty events and connections with current students. JWU’s …
- Having delivered accessible quality and durability for the past 75 years, Oster helps bring culinary confidence to their customers by customizing products such as blenders, skillets and grills for some of the largest markets in Latin America. With innovation being a key component of Oster’s growth strategy, their digital campaigns for Latin America needed an innovative and customized approach to …
- As a leading home infusion and tube feeding therapy provider, Coram is dedicated to truly improving the lives of the people they serve. When they needed a brand new website that delivered a consistent, unified brand experience for four different audiences: patients and their caregivers, providers, manufacturers and payors, we were confident that we could create a dynamic care hub that made users …
- When health and wellness company CVS ® wanted to boost their retail brand by providing shoppers with a seamless shopping experience both in store and online, we met them with dynamic ways to better connect customers to their offerings and increase …
- In Episode 27 of the Brand Slam Podcast, hosts Steve Rosa and Joe Kayata engage in a compelling conversation with Dr. Chris Nowinski, co-founder of the Concussion Legacy Foundation, about the critical issue of brain injuries in sports. This episode provides insightful exploration into the world of athletic safety, focusing on the impact of concussions and Chronic Traumatic Encephalopathy (CTE). …
- In Episode 28 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata sit down with Tory Pachis, Senior Vice President of Marketing at Amica Mutual Insurance, for an inspiring conversation about branding, community, and connection. Tory shares how Amica's innovative marketing strategies set the company apart in the competitive world of insurance, with a particular focus on their dynamic …
- In this special episode 29 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata reflect on a remarkable year of achievements. From insightful conversations with trailblazing guests to setting major milestones, Brand Slam has solidified its place as a leading voice in the world of marketing podcasts. Over the past year, Brand Slam has earned global recognition, now ranking in the top 3% …
- In Episode 30 of the Brand Slam Podcast, co-host Joe Kayata welcomes back World Series Champion and pioneering baseball development coach Kayla Baptista, joined by her mentor, legendary baseball leader Jerry Weinstein. This inspiring episode explores how mentorship transcends five generations, genders and industries, fostering growth and collaboration. Jerry Weinstein, with a nearly 60-year …
- In Episode 31 of the Brand Slam Podcast, hosts Steve Rosa and Joe Kayata chat with Andy Pearson, Vice President of Creative at Liquid Death, to reveal how the brand has disrupted the beverage industry with its fearless marketing and commitment to sustainability. Liquid Death isn’t just selling water—it’s leading a revolution. Known for its unapologetically edgy branding and viral campaigns, the …
- In Episode 32 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata are joined by Shelle Santana, Ph.D., assistant professor of marketing at Harvard Business School and Bentley University, to uncover the secrets behind Super Bowl commercials—just in time for the big game next weekend. Shelle shares how brands use the big game to connect with over 100 million viewers, crafting stories that …
- In Episode 33 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata sit with Brian Bonilla, Ad Age senior agency reporter, to unpack the biggest marketing trends shaping 2025. With new tools, evolving consumer behavior and rapid advancements in AI, the industry is experiencing a shift that’s redefining how brands and agencies operate. From mergers and acquisitions to the growing role of …
- In Episode 34 of the Brand Slam podcast, co-hosts Joe Kayata and (add)ventures President Mary Sadlier sit down with Mark Bohen, Chief Marketing and Communications Officer at Mass General Brigham, to discuss the strategy behind one of the most significant healthcare rebrands in recent years. This effort went beyond introducing a new logo or brand identity—it was a strategic and high-stakes …
- What do you get when you mix one of the most iconic sporting events in the world with a masterclass in branding and personal storytelling? Episode 36 of Brand Slam . There are iconic brands—and then there’s The Masters. In Episode 36 of the Brand Slam podcast, co-hosts Joe Kayata and (add)ventures President Mary Sadlier sit down with pro golfer Billy Andrade to talk about the power of The Masters …
- College sports marketing isn’t just changing—it’s evolving at warp speed. As the NCAA tournament tips off, brands are rethinking their playbooks, and we have a courtside view of what’s next. In Episode 35 of the Brand Slam podcast, co-hosts Joe Kayata and (add)ventures President Mary Sadlier sit down with Daryl Jasper, Vice President of Sports Properties at LEARFIELD, to discuss how brands are …
- Join us for the first ever Brand Slam podcast, featuring our founder and CEO Steve Rosa and brand sportscaster Joe Kayata. Hear how (add)venture’s NICE culture has grown us into a successful branding and marketing agency that stands out from the crowd and scores touchdowns for our clients every day. Steve shares his personal severe Covid recovery story and his wisdom from decades of overcoming …
- In Episode 10 of the Brand Slam podcast, we sit down with Helena Foulkes, a seasoned CEO and executive who has played a significant role in the healthcare and retail industries. With an impressive track record at CVS Health and Hudson's Bay Company, as well as a run for Governor of Rhode Island, Helena brings a wealth of experience to the conversation. One of the highlights of the episode is …