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- On this bonus episode of Brand Slam: Overtim e, hosts Steve Rosa and Joe Kayata welcome back Kayla Baptista, player development coach for the Texas Rangers and recent World Series champion. Kayla reflects on the unforgettable moment of receiving her first World Series ring at just 22 years old, as well as the unforgettable celebration with her colleagues. The trio delves into how success within …
- In a world saturated with options, making a brand like Oster ® , a leading producer of kitchen appliances and tools, stand out and capture the consumer’s affection is a challenge. The marketing strategy we developed not only helped us highlight the brand, but also become an unforgettable presence in the minds and hearts of their …
- Uvex Safety Products is a sub brand of Honeywell, a Fortune 100 company that invents and manufactures technologies related to safety, security and energy. As a heritage brand, Uvex is well known and well respected in a defined B2B space as the number one selling brand of safety eyewear in the United States. But being number one still calls for an always-on approach with a smart strategy and …
- We’ve been building our partnership with CVS Health ® since 1999, along the way developing a deep knowledge of their brand positioning and business offerings. After their first major acquisition in 2007, they partnered with us to design and build their first integrated website—and then looked to us to do it again when they acquired Aetna ® in 2018. But this time, they needed to introduce their …
- When COVID-19 forced almost every industry to reinvent its basic operations, higher education was no exception. Like all colleges, Johnson and Wales University needed a way to let prospective students get a taste of the institution when campus visits were impossible. We swiftly established a robust online stand-in for campus tours, faculty events and connections with current students. JWU’s …
- Having delivered accessible quality and durability for the past 75 years, Oster helps bring culinary confidence to their customers by customizing products such as blenders, skillets and grills for some of the largest markets in Latin America. With innovation being a key component of Oster’s growth strategy, their digital campaigns for Latin America needed an innovative and customized approach to …
- As a leading home infusion and tube feeding therapy provider, Coram is dedicated to truly improving the lives of the people they serve. When they needed a brand new website that delivered a consistent, unified brand experience for four different audiences: patients and their caregivers, providers, manufacturers and payors, we were confident that we could create a dynamic care hub that made users …
- When health and wellness company CVS ® wanted to boost their retail brand by providing shoppers with a seamless shopping experience both in store and online, we met them with dynamic ways to better connect customers to their offerings and increase …
- In Episode 27 of the Brand Slam Podcast, hosts Steve Rosa and Joe Kayata engage in a compelling conversation with Dr. Chris Nowinski, co-founder of the Concussion Legacy Foundation, about the critical issue of brain injuries in sports. This episode provides insightful exploration into the world of athletic safety, focusing on the impact of concussions and Chronic Traumatic Encephalopathy (CTE). …
- In Episode 28 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata sit down with Tory Pachis, Senior Vice President of Marketing at Amica Mutual Insurance, for an inspiring conversation about branding, community, and connection. Tory shares how Amica's innovative marketing strategies set the company apart in the competitive world of insurance, with a particular focus on their dynamic …
- In this special episode 29 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata reflect on a remarkable year of achievements. From insightful conversations with trailblazing guests to setting major milestones, Brand Slam has solidified its place as a leading voice in the world of marketing podcasts. Over the past year, Brand Slam has earned global recognition, now ranking in the top 3% …
- In Episode 30 of the Brand Slam Podcast, co-host Joe Kayata welcomes back World Series Champion and pioneering baseball development coach Kayla Baptista, joined by her mentor, legendary baseball leader Jerry Weinstein. This inspiring episode explores how mentorship transcends five generations, genders and industries, fostering growth and collaboration. Jerry Weinstein, with a nearly 60-year …
- In Episode 31 of the Brand Slam Podcast, hosts Steve Rosa and Joe Kayata chat with Andy Pearson, Vice President of Creative at Liquid Death, to reveal how the brand has disrupted the beverage industry with its fearless marketing and commitment to sustainability. Liquid Death isn’t just selling water—it’s leading a revolution. Known for its unapologetically edgy branding and viral campaigns, the …
- In Episode 32 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata are joined by Shelle Santana, Ph.D., assistant professor of marketing at Harvard Business School and Bentley University, to uncover the secrets behind Super Bowl commercials—just in time for the big game next weekend. Shelle shares how brands use the big game to connect with over 100 million viewers, crafting stories that …
- In Episode 33 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata sit with Brian Bonilla, Ad Age senior agency reporter, to unpack the biggest marketing trends shaping 2025. With new tools, evolving consumer behavior and rapid advancements in AI, the industry is experiencing a shift that’s redefining how brands and agencies operate. From mergers and acquisitions to the growing role of …
- In Episode 34 of the Brand Slam podcast, co-hosts Joe Kayata and (add)ventures President Mary Sadlier sit down with Mark Bohen, Chief Marketing and Communications Officer at Mass General Brigham, to discuss the strategy behind one of the most significant healthcare rebrands in recent years. This effort went beyond introducing a new logo or brand identity—it was a strategic and high-stakes …
- What do you get when you mix one of the most iconic sporting events in the world with a masterclass in branding and personal storytelling? Episode 36 of Brand Slam . There are iconic brands—and then there’s The Masters. In Episode 36 of the Brand Slam podcast, co-hosts Joe Kayata and (add)ventures President Mary Sadlier sit down with pro golfer Billy Andrade to talk about the power of The Masters …
- College sports marketing isn’t just changing—it’s evolving at warp speed. As the NCAA tournament tips off, brands are rethinking their playbooks, and we have a courtside view of what’s next. In Episode 35 of the Brand Slam podcast, co-hosts Joe Kayata and (add)ventures President Mary Sadlier sit down with Daryl Jasper, Vice President of Sports Properties at LEARFIELD, to discuss how brands are …
- Join us for the first ever Brand Slam podcast, featuring our founder and CEO Steve Rosa and brand sportscaster Joe Kayata. Hear how (add)venture’s NICE culture has grown us into a successful branding and marketing agency that stands out from the crowd and scores touchdowns for our clients every day. Steve shares his personal severe Covid recovery story and his wisdom from decades of overcoming …
- In Episode 10 of the Brand Slam podcast, we sit down with Helena Foulkes, a seasoned CEO and executive who has played a significant role in the healthcare and retail industries. With an impressive track record at CVS Health and Hudson's Bay Company, as well as a run for Governor of Rhode Island, Helena brings a wealth of experience to the conversation. One of the highlights of the episode is …
- In Episode 11 of the Brand Slam Podcast, “Victory comes from within,” we dive into the concept of Inside-Out Branding with (add)ventures Founder + CEO Steve Rosa and President Mary Sadlier. Inside-Out Branding focuses on building a strong internal brand culture first, turning employees and current customers into true brand champions. By aligning a company’s culture, internal communications, and …
- Episode 12 of the Brand Slam podcast features UConn men's head basketball coach Dan Hurley, who has led his team to back-to-back national championships. Hosted by (add)ventures founder + CEO Steve Rosa and brand sportscaster Joe Kayata, this episode dives into Hurley's journey, leadership style and brand building strategies. Hurley discusses the influence of his upbringing on his coaching style, …
- In episode 13 of the Brand Slam podcast, hosts Steve Rosa and Joe Kayata dive deep into the world of the New England Patriots brand with a focus on the Apple+ documentary series, The Dynasty . They are joined by Matt Hamachek, the executive producer and director of the series, to discuss the intricacies of capturing the essence of such a storied franchise. The Roast of Tom Brady The conversation …
- In the latest episode of the Brand Slam : the winning brands podcast, hosts Steve Rosa and Joe Kayata are joined by marketing expert and author David Edelman. With a wealth of experience as a CMO at Fortune 50 companies including CVS Health/Aetna and as a senior lecturer at Harvard Business School, David brings valuable insights to the discussion on personalized customer strategy in the age of …
- In the latest episode of Brand Slam : The Winning Brands Podcast, hosts Steve Rosa and Joe Kayata dive into the world of Diversity, Equity and Inclusion (DEI). Episode 15 features Randy Martinez, chief global equity and social impact officer at Pizza Hut, who has been a trailblazer in DEI both in healthcare and the food industry. Randy shares his inspiring journey with us, discussing …
- In Episode 16, hosts Steve Rosa and Joe Kayata bring you an enlightening conversation on the future of virtual production . This episode’s guest is none other than Academy Award-nominated visual effects supervisor, Jacques Stroweis, who was recruited from Hollywood to lead (add)ventures innovation of in-camera visual effects. In this episode, Jacques breaks down virtual production, explaining how …
- On episode 17 of Brand Slam : The winning brands podcast, hosts Steve Rosa and Joe Kayata sit down with Claire Rogers from GOLF.com. She is their Director of Social Media and host of The Scoop where she brings you the sweetest stories in golf, all over a scoop of ice cream. Claire shares fascinating anecdotes, including an unforgettable Tiger Woods story that catapulted her onto the national …
- In this episode of the Brand Slam podcast, hosts Steve Rosa and Joe Kayata are joined by Dave Stangle, the VP of Brand Marketing at Bark . As Bark continues to redefine luxury pet services, Dave dives into the fascinating world of premium pet care, including their groundbreaking offerings like Bark Box and the newly launched Bark Air , the world's first air travel experience designed specifically …
- In this episode of the Brand Slam podcast, hosts Steve Rosa and Joe Kayata discuss the branding triumphs of the 2024 Summer Olympics. They are joined by Kathryn Tappen, the celebrated daytime studio host for USA Network’s Olympic coverage. Kathryn shares her behind-the-scenes experiences at NBC Sports, discussing the challenges and rewards of broadcasting such a major event. This episode …
- This week, we’re thrilled to be joined by 3-time Super Bowl Champion and former New England Patriot Devin McCourty as our show's first guest! We’re talking all things branding – from how to create a successful personal brand to how team culture develops inside-out branding that sticks. McCourty shares stories from his time in the NFL, including some Tom Brady highlights, and digs into how he and …
- On episode 20 of the Brand Slam podcast, host Steve Rosa is joined by a standout group of interns from the (add)prentice summer 2024 program: Jessica Kalmowitz, Ella Waryas and Kenzie Freedman. A major focus of the discussion is on brand authenticity and the critical role it plays in today’s marketing landscape. The interns delve into how brands can build genuine connections with their audiences …
- In Episode 21 of the Brand Slam podcast, hosts Steve Rosa and Joe Kayata attend the Association of Leadership Programs (ALP) National Conference in Providence, Rhode Island. There, they engage with the event’s keynote speaker, Reginald Lewis, Executive Director of the Greenleaf Center for Servant Leadership and Adjunct Professor at Seton Hall University. Lewis highlights the core principles of …
- In Episode 22 of the Brand Slam podcast, hosts Steve Rosa and Joe Kayata attend the Association of Leadership Programs (ALP) National Conference in Providence, Rhode Island. They speak with Michelle Carr, executive director of Leadership Rhode Island (LRI), and Lura Hammond, executive director of ALP. Michelle shares the immense honor LRI feels hosting the event—this is the first time since 1988 …
- In Episode 23 of the Brand Slam podcast, hosts Steve Rosa and Joe Kayata attend the Matt Light Celebrity Shoot-out at Addieville East Farm. They interview Matt Light about his New England Patriots career and transition to his eponymous foundation brand. Plus, the laughter is non-stop with comedian and actor Lenny Clarke who was in Something About Mary , Rescue Me , and DraftKings commercials. …
- In Episode 24 of the Brand Slam Podcast, host Steve Rosa and guest host Mary Sadlier explore the inspiring journey of Coole Swan, a brand committed to elevating the Irish cream market. Get to know the remarkable connection between our host, Mary Sadlier, and her distant cousin with the same name, Coole Swan founder Mary Sadlier, whose paths intertwined on LinkedIn, and led to a meeting in Dublin, …
- In Episode 25 of the Brand Slam Podcast, join hosts Steve Rosa and Joe Kayata as they explore the fascinating world of influencer marketing with Ian Brownhill, a social media influencer celebrated for his authentic New England charm. Ian shares his journey from working construction to support his acting career, to becoming a prominent influencer with over 1.6 million followers across social media …
- In Episode 26 of the Brand Slam Podcast, co-host Steve Rosa and (add)ventures President Mary Sadlier explore the impactful world of corporate social responsibility (CSR), featuring insights from Joanne Dwyer, vice president of Corporate Communications and CSR at PetSmart. This episode sheds light on the strategic significance CSR plays in defining brand identity and cultivating consumer trust. …
- Join us for a conversation on multicultural marketing about how US companies can increase business with Hispanic and Latin audiences with our Director of Marketing and Strategy in Miami, Marié Hernandez. She shares more about how brands can develop successful campaigns that amplify Hispanic and Latin voices and identify with audiences through authenticity. We dig into why it’s increasingly …
- Join us for a conversation with Texas Rangers player development coach Kayla Baptista. She shares three big reasons why the Texas Rangers are in the World Series this year. Plus, how she has broken barriers in baseball as a 22 year-old female coach in the major leagues, by building her own brand in a male-dominated field. The donation from our (add)love charitable giving program for this episode …
- Join us for an engaging conversation on the importance of building a lasting brand, emphasizing trust and longevity. In this episode, we feature Frank Carpano, a veteran sports anchor from NBC 10 in Providence, who has sustained a remarkable 43-year career at a leading TV station. We'll also reminisce with Brand Slam co-host Joe Kayata, who worked alongside Frank for 18 years and Steve Rosa who …
- Join us for an engaging and informative conversation on the importance of brand reinvention. In this episode, we feature Samantha Lomow. She is best known for her 20+ years at Hasbro where she was the President of Branded Entertainment and led the company’s portfolio of Global Brands. She also played a pivotal role in building multi-billion dollar entertainment franchises of GI Joe and …
- Welcome to "Humankind of AI,” where we dive deep into the fascinating world of artificial intelligence and its impact on humanity. In this episode, we invite you to join us as we explore the intersection of AI and humanity with Scott Maiocchi, (add)ventures Senior Vice President, Executive Producer, and our resident AI expert. Scott brings his wealth of knowledge and experience in AI to the …
- In Episode 8, we had the pleasure of sitting down with the remarkable former world boxing champion and current co-star on True Detective: Night Country , Kali Reis. We dove deep into Kali's journey from the world of boxing to the entertainment industry, discussing how her winning mindset has helped her transition into acting. We also explored the significance of Kali's role on True Detective , …
- In this episode of Brand Slam, we were joined by former Patriots running back James White, who gave us insight into his incredible Super Bowl performances and leadership style on the field. Known for his standout performance in Super Bowl LI, where he scored three touchdowns and a two-point conversion, James shared his experience of playing in high-pressure situations and overcoming adversity. …
- Ahead of releasing their signature product in retail pharmacies, Hiccupops™ needed to update the design and storytelling strategy of their website and social media. Using the existing brand mark and packaging as a launching pad, we developed an eye-catching visual identity and consistent, engaging brand voice that captured the efficacy and excitement of this unique …
- Preeclampsia is the leading cause of maternal and infant illness and death—and its rate has increased 25 percent in the last 20 years. To reverse this trend, Aetna developed a first-of-its-kind program using evidence-based interventions. But they needed a powerful way to deliver it to members. We made the pilot program take flight by producing a personalized outreach experience to engage …
- Even before a global pandemic mandated that people stay home, CVS Pharmacy had launched its same-day prescription delivery service. The problem? It was relatively unknown and underused. Starting in New York City, we launched a campaign that successfully drove awareness and increased adoption among customers in …
- Faced with an identity crisis, Stop & Shop, a division of Ahold Delhaize, needed to find a way to redefine and elevate their brand to drive profits and increase awareness. So, we brought a solution that transformed their stores and corporate headquarters into attractive destinations and created cohesive guidelines, which established a consistent brand identity and experience for customers and …
- On this bonus episode of Brand Slam: Overtime , hosts Steve Rosa and Joe Kayata discuss the future of episode 12 guest Dan Hurley. According to multiple media reports, the LA Lakers are preparing a massive offer for the current UConn head coach, who recently secured back-to-back National Championships. After his latest championship, Hurley joined the Brand Slam podcast to talk about the school's …
- On this bonus episode of Brand Slam : Overtime, co-host Steve Rosa and (add)ventures President Mary Sadlier share insights from their trip to Washington, D.C., where they explored the world of chef José Andrés, a culinary genius and global humanitarian. During their travels, they visited three of his acclaimed restaurants and witnessed the vibrant storytelling, energy of the staff and innovative …
- On this bonus episode of Brand Slam: Overtime , co-host Steve Rosa and (add)ventures President Mary Sadlier discuss Tom Brady’s Patriots Hall of Fame Induction Ceremony which they attended at Gillette Stadium. They also break down the key traits that made Brady one of the greatest quarterbacks of all time and use those qualities to help serve as a blueprint for a winning brand. Brand Slam co-host …